Learn what ChatGPT ads are, how AI-powered advertising works, and how businesses can reach users exploring products, comparing options, and making purchase decisions.
ChatGPT ads are a new form of advertising that allows businesses to reach people while they use ChatGPT to explore ideas, compare options, research products, and make decisions. Unlike traditional search advertising, ChatGPT advertising takes place inside a conversational environment where users express their needs in natural language. Ads are shown separately from ChatGPT’s answers and are clearly identified as sponsored content. OpenAI says its advertising system considers factors such as conversation context and intent, along with information provided by advertisers.
For businesses, this creates an emerging opportunity to connect with users at moments when they are actively researching or considering a purchase.